Pengaruh Religiusitas, Kepercayaan, dan Kepuasan terhadap Keputusan Pembelian Ulang Produk Halal
Abstract views: 2812
,
PDF downloads: 2104
Abstract
Kehalalan suatu produk merupakan kebutuhan wajib bagi setiap konsumen, terutama konsumen muslim. Dalam memilih produk halal didasari dengan berbagai sebab. Religiusitas menjadi dasar seorang konsumen muslim memilih produk halal, hal ini merupakan komitmen menjalankan ajaran Islam secara menyeluruh. Keputusan memilih produk halal juga dipengaruhi faktor psikologis seperti kepercayaan terhadap produk halal yang selanjutnya dapat memberikan kepuasan, sehingga berdampak pada keterhubungan dan ketergantungan kepada produk halal tersebut. Penelitian ini meninjau lebih jauh pengaruh religiustas terhadap keputusan untuk membeli ulang produk halal melalui kepuasan dan kepercayaan terhadap produk. Penelitian dilakukan melalui metode survei dengan menyebarkan angket kepada responden di Kota Bandung. Analisis data dilakukan melalui pendekatan SEM-PLS dan alat bantu yang digunakan adalah WarpPLS. Hasil penelitian menunjukkan bahwa religiusitas, kepercayaan dan kepuasan berpengaruh signifikan terhadap keputusan pembelian ulang produk halal.
Downloads
References
DAFTAR PUSTAKA
Abdul-Talib, A. N., & Abd-Razak, I. S. (2013). Cultivating export market-oriented behavior in halal marketing: Addressing the issues and challenges in going global. Journal of Islamic Marketing, 4(2), 187–197. 10.1108/17590831311329304
Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. 2018. An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538. 10.1108/IJCHM-10-2016-0568
Ambali, A. R., & Bakar, A. N. 2014. People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25. 10.1016/j.sbspro.2014.01.1104
Awan, H. M., Siddiquei, A. N., & Haider, Z. 2015. Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. 10.1108/mrr-01-2014-0022
Aziz, Y. A., & Chok, N. V. 2013. The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. 10.1080/08974438.2013.723997
Bonne, K., Vermeir, I., & Verbeke, W. 2009. Impact of religion on halal meat consumption decision making in Belgium. Journal of International Food and Agribusiness Marketing, 21(1), 5–26. 10.1080/08974430802480628
Charity, May Lim. 2017. Jaminan Produk Halal Di Indonesia (Halal Products Guarantee In Indonesia). Jurnal Legislasi Indonesia, 14(01) - Maret 2017, 99 - 108
Chin, W.W., Peterson, R.A. and Brown, S.P. 2008. Structural equation modeling in marketing: some practicalreminders. Journal of Marketing Theory and Practice, 16(4), 287-298.
DeSilver, D., & Masci, D. 2017. World’s Muslim population more widespread than you might think. Pew Research Center. Retrieved July 4, 2019, from https://www.pewresearch.org/fact-tank/2017/01/31/worlds-muslim-population-more-widespread-than-you-might-think/
Elseidi, R. I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of Islamic Marketing, 9(1), 167–190. 10.1108/JIMA-02-2016-0013
Fakih, K., Assaker, G., Assaf, A. G., & Hallak, R. 2016. Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM. International Journal of Hospitality Management, 57, 71–83. 10.1016/j.ijhm.2016.06.002
Hair, J.F., Hult, G.T.M., Ringle, C.M. and Sarstedt, M. 2017. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage. Los Angeles. 10.1108/EBR-10-2013-0128
Hansson, H. and Lagerkvist, C.J. 2015. Identifying use and non-use values of animal welfare: evidence from Swedish dairy agriculture. Food Policy, 50, 35-42. 10.1016/j.foodpol.2014.10.012
Kotler, Philip, Kevin Lane Keller. 2009. Manajemen Pemasaran, Edisi Ke-13 Jilid 2 Penerjemah Bob Sabran. Bandung: Erlangga.
Lipka, Michael. Hacket, Conrad. 2017. Why Muslim are the world’s fastest-growing religious grup. www.pewresearch.org/fact-tank/2017/04/06/Why-Muslim-are-the-world’s-fastest-growing-religious-grup, 6 April 2017, Diakses tanggal 14 April 2020 Pukul 15.35
Meilanova, Denis Riantiza. 2019. Menag: Kesadaran Masyarakat Gunakan Produk Halal Meningkat, https://www.bisnis.com/amp/read/20190116/79/879264/menag-kesadaran-masyarakat-gunakan-produk-halal-meningkat, 16 Januari 2019, diakses tanggal 17 April 2020 Pukul 16.10
Muhamad, Nazlida, Vai Shiem Leong, & Normalisa Md Isa. 2017. Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy, 27(4), 484–500. 10.1108/RIBS-06-2017-0049
Nasser, M. A.-, Yusoff, R. Z., Islam, R., & Naser, A. Al. 2014. Effects of Consumers’ Trust and Attitude toward Online Shopping. American Journal of Economics and Business Administration, 6(2), 58–71. 10.3844/ajebasp.2014.58.71
Nurhasanah, S., Munandar JM, Syamsun M. 2017. Faktor-Faktor yang Mempengaruhi Minat Beli Produk. Jurnal Manajemen dan Organisasi, 8(3), 250-260
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: Implication for marketers in UAE. Journal of Islamic Marketing, 2(2), 138–153. 10.1108/17590831111139857
Setiawan, S., & Mauluddi, H. A. 2019. Perilaku Konsumen dalam Membeli Produk Halal di Kota Bandung. At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 5(2), 232–246.
Setiawan, S., Setyowati, D. H., & Tripuspitorini, F. A. 2020. Dimensi Risiko bagi Konsumen dalam Membeli Produk Halal. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 4(1). 10.29313/amwaluna.v4i1.5220
Suhartanto, D, Farhani, N. H., Muflih, M., & Setiawan. 2018. Loyalty intention towards Islamic Bank: The role of religiosity, image, and trust. International Journal of Economics and Management, 12(1), 137–151.
Suhartanto, Dwi, Gan, C., Sarah, I. S., & Setiawan, S. 2020. Loyalty towards Islamic banking: service quality, emotional or religious driven? Journal of Islamic Marketing, 11(1), 66–80. 10.1108/JIMA-01-2018-0007
Visca MV. 2019. Pengaruh Religiusitas dan Pengetahuan Produk Halal Terhadap Penilaian Produk Halal dan Minat Pembelian Produk Halal. Jurnal EKOBIS, 20(1), 85-100
Yuksel, A., Yuksel, F. and Bilim, Y. 2010. Destination attachment: effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274-284. 10.1016/j.tourman.2009.03.007
Zahrah, Aminatuz. Fawaid, Achmad. 2019. Halal Food di Era Revolusi Industri 4.0: Prospek dan Tantangan, Hayula: Indonesian. Journal of Multidisciplinary Islamic Studies, 3(2), 121-138. 10.21009/hayula.003.2.01.
The journal operates an Open Access policy under a Creative Commons Non-Commercial Share-Alike license. All articles published Open Access will be immediately and permanently free for everyone to read and download.
• Creative Commons Attribution-NonCommercial (CC-BY-NC)
Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah by http://ejournal.iainmadura.ac.id/index.php/iqtishadia is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at http://ejournal.iainmadura.ac.id.
