Historical and Religious Site as Tourism Attraction:  The Case of the Demak Great Mosque

Indah Susilowati; Hapsari Ayu Kusumawardhani; Arisanti Ayu Wardhani; Gazi Md Nurul Islam; Anisa Millenia Febrianti; Yeremia Satrya Pungkasa

doi:10.19105/karsa.v31i2.8744

Indah Susilowati Fakultas Ekonomi dan Bisnis, Universitas Diponegoro, Semarang
Hapsari Ayu Kusumawardhani Fakultas Ekonomi dan Bisnis, Universitas Diponegoro, Semarang
Arisanti Ayu Wardhani Fakultas Ekonomi dan Bisnis, Universitas Diponegoro, Semarang
Gazi Md Nurul Islam Tun Razak Graduate School (TRGS), Universiti Tun Abdul Razak,Kuala Lumpur
Anisa Millenia Febrianti Fakultas Ekonomi dan Bisnis, Universitas Diponegoro, Semarang
Yeremia Satrya Pungkasa Fakultas Ekonomi dan Bisnis, Universitas Diponegoro, Semarang

https://doi.org/10.19105/karsa.v31i2.8744

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Keywords: religious tourism, historical tourism, Islamic tourism, Demak

Abstract

Historical and religious sites are developing into tourist attractions. Tourist perception is interpreted as one way to determine visitor satisfaction, can advance the improvement of tourist attractions, and is a driver for revisit intentions. This study aims to explore the views of tourists regarding the meaning of the religious and historical as a tourist attraction, the pattern of visitor density in the tourist area of the Great Mosque of Demak, and to identify the perception of tourists about facilities, and revisit the intention of the Demak Great Mosque. The photovoice method is used to answer the meaning of Demak Great Mosque visitors from November to December 2022. The participants in the photovoice method were 12. The second method is the descriptive quantitative to answer objectives 2 and 3. The sample of this study was 104 respondents. All the tourist respondents collected multistage sampling. The results of this study indicate that the Demak Great Mosque is an attraction for historical, religious and educational tourism. In the tourist object area, the Great Mosque of Demak has the highest density in the high and low seasons. Tourist perceptions of the quality of religious and non-religious facilities. This means that the Great Mosque of Demak already has a capacity for facilities that satisfy visitors. The mosque's architecture attracted the majority of tourists and least of all, they consider the lack of shelter from the hot sun. The intention of visitors to return to the Great Mosque of Demak is 89.42%.

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