Conversational Maxims and Persuasive Communication: Verbal Offer Strategies Among Sellers in Aceh Traditional Markets

Fri, 30 May 2025 08:37:40 +0700

This research explores the use of conversational maxims and verbal offers in traditional market interactions in Pasar Aceh, Banda Aceh, Indonesia, aiming to expand the understanding of communication strategies that enhance seller-customer interactions. Despite extensive studies on Grice's Cooperative Principle in various contexts, limited research has examined how sellers in traditional markets strategically engage with these maxims to persuade customers. The study involved detailed observations, audio recordings, and interviews with eight Acehnese clothing sellers chosen for their active roles in daily market interactions. Using Grice's Cooperative Principle, which includes the maxims of quantity, quality, relevance, and manner, the findings reveal that these eight sellers strategically employ these maxims to persuade customers, with occasional variations encouraging smoother and more effective interactions. The analysis identified seven distinct verbal offer types: direct product mentions, polite customer calls, pricing discussions, product origin mentions, customer needs assessment, store entry invitations, and color-based product promotions. These findings provide a grounded theory of seller-customer interactions in traditional markets, presenting persuasive techniques that may enhance market engagement and consumer satisfaction. This study provides communication patterns within traditional market settings, especially in Aceh, and cross-cultural market communication research.

I heard “hunedresit?”: Uncovering Language Barriers Among Indonesian Diasporas in Glasgow

Hurrotul Firdausiyah, Ahmad Abu Rifai — Sat, 31 May 2025 08:39:58 +0700

Despite the history of the 30th of September Movement (Gerakan Tiga Puluh September, G30S) incident and the Indonesian diasporas' status as exiles with feelings of being haunted and separated from their homeland, many Indonesians currently reside abroad. This current study aims to uncover and scrutinize language barriers among Indonesian diasporas in Glasgow, focusing on language barriers encountered, the effects of the language barriers, and adaptation strategies to face the language barriers. The findings of this study uncover that the Indonesian diasporas in Glasgow encompass the language barriers in Glaswegian accents, vocabularies or slang, and the fast pace of Glaswegian speech. The language barrier has significantly affected their living in Glasgow, especially regarding their communication with the locals and their emotional responses. In navigating the language barriers and adjusting to their new environment, the Indonesian diasporas employ various strategies, such as engaging with locals and learning through entertainment. In shedding light on the language barriers experienced by the Indonesian diasporas in Glasgow, this study highlights the imperative to learn and understand the cultures of host countries aimed at mitigating the challenges and obstacles while living over there.

OKARA: Jurnal Bahasa dan Sastra

Conversational Maxims and Persuasive Communication: Verbal Offer Strategies Among Sellers in Aceh Traditional Markets

I heard “hunedresit?”: Uncovering Language Barriers Among Indonesian Diasporas in Glasgow