Relationship Marketing  Dalam Perspektif Islam

Achmad  Fageh; Fatimatul  Fatmariyah; Fathor  AS

doi:10.19105/iqtishadia.v9i1.5589

Achmad Fageh Univesitas Islam Negeri Sunan Ampel
Fatimatul Fatmariyah Univesitas Islam Negeri Sunan Ampel
Fathor AS Univesitas Trunojoyo Madura

https://doi.org/10.19105/iqtishadia.v9i1.5589

Abstract views: 367 ,

PDF downloads: 548

Keywords: relationship marketing; Islamic relationship marketing; shariah relationship marketing.

Abstract

From an Islamic perspective, the concept of relationship marketing is standard and internationally recognized. However, so far, there is no such thing. Indeed, in Islamic teachings, the idea of RM brought by western scientists has been contained in the Al-Qur'an and Al-Hadits. Even the concept of relationships in Islamic education is more comprehensive. This article aims to explain the idea of relationship marketing from an Islamic perspective and its main components. This type of research is qualitative through literature study and content analysis. The analysis results show that the concept of relationship marketing from an Islamic perspective is demonstrated through various terms, components, and constructs, including Islamic relationship marketing, shariah relationship marketing, Islamic customer relationship marketing, shariah customer relationship marketing, etc. Islamic Relationship Marketing (IRM) was developed from relationship marketing and Islamic ethical behavior. Shariah Relationship Marketing (SRM) was designed from relationship marketing and Shariah Compliance. The components of IRM are Islamic ethical behavior, social bonds, structural bonds, and financial bonds, and the features of SRM are bonding, communication, commitment, complaint handling, trust, and sharia compliance.

Downloads

Download data is not yet available.

References

Bakla, Arif. "A mixed-methods study of feedback modes in EFL writing." Language Learning and Technology 24, no. 1 (2020): 107–28. https://doi.org/10.125/44712.
Beik, Irfan Syauqi. “Ekonomi Islam atau Syariah?” Harian Republika, 2020. https://www.republika.co.id/berita/qc96x7440/mana-yang-benar-ekonomi-islam-atau-ekonomi-syariah.
Berry, Leonard L. "Relationship Marketing of Services: Growing Interest, Emerging Perspectives." Journal of the Academy of Marketing Science 23, no. 4 (1995): 149–70. https://doi.org/10.4135/9781452231310.n6.
Fatmariyah, Fatimatul. “Pengaruh Shariah Relationship Marketing Dalam Meningkatkan Kepuasan Nasabah dan Loyalitas Nasabah (Studi Pada BPRS Bhakti Sumekar Sumenep).” Bangkalan: Universitas Trunojoyo Madura, 2018.
Grönroos, Christian. "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing." Management Decision 32, no. 2 (1994): 4–20.
Hussnain, Syed Ali. "What Is Islamic Marketing." Global Journal of Management and Business … 11, no. 11 (2011): 100–103. https://globaljournals.org/GJMBR_Volume11/10.What-Is-Islamic-Marketing.pdf.
Kartajaya, Hermawan, dan Syakir Sula. Syariah Marketing. 3 ed. Bandung: Mizan, 2006.
Kotler, Philip, dan Garry Armstrong. Prinsip-Prinsip Pemasaran. 12 ed. Jakarta, 2010.
Kusumawardani, Klara. “Pengaruh Shariah Relationship Marketing, Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Nasabah Melalui Kepuasan Sebagai Variabel Intervening (Studi Pada BRI Syariah KC Semarang).” Salatiga: IAIN, 2020. http://e-repository.perpus.iainsalatiga.ac.id/9388/.
Lathifah, Arina Nurul. “Pengaruh Shariah Relationship Marketing Terhadap Loyalitas dengan Kepuasan Nasabah Sebagai Variabel Intervening (Studi Kasus Pada BPRS Meru Sankara),” 2016. https://vdokumen.com/pengaruh-shariah-relationship-marketing-terhadap-.html.
Mundhori. “Pengaruh Customer Shariah Relationship Marketing terhadap nilai nasabah dan keunggulan produk dalam meningkatkan kesejahteraan dan loyalitas nasabah di Bank Syariah Mandiri Kantor Kas Ponpes Attanwir Bojonegoro.” Surabaya: UIN Sunan Ampel, 2016. http://digilib.uinsby.ac.id/16003/.
Mustafa, Aziam, Siti Khadijah Yusof, Ainiza Silim, Rohayah Adiman, Muhammad Abdul Hafiz Firman, Azlan Zainal, Amirul Amri Zainudin, Muhammad Syamil Kamrulzaman, dan Nor Danial Asraf Nor Mazlan. “The Effect of Relationship Marketing on The Customer Trust Towards Takaful Agent.” In ICOR-TVET, 540–49, 2019.
Othman, Abdulqawi, dan Lynn Owen. "The multi dimensionality of carter model to measure customer service quality (SQ) in Islamic banking industry: a study in Kuwait finance house." International Journal of Islamic Financial Services 3, no. 4 (2001): 1–12.
Rahmawaty, Anita. “Model Shariah Relationship Marketing dalam Meningkatkan Kepuasan dan Loyalitas pada Lembaga Keuangan Mikro Syari’ah.” Asy-Syir’ah: Jurnal Ilmu Syari’ah dan Hukum 49, no. 2 (2015): 356–85. http://www.google.com./accessed.
Rozi, Akhmad Fahrur. “Model Syariah Reltionship Marketing Dalam Meningkatkan Kepuasan Pelanggan Pada Lembaga Keuangan Syariah.” Jurnal Manajemen Dan Bisnis Indonesia 7, no. 1 (2021): 120–26.
S, A Tarmizi, dan Melly Harleni. "Shariah Relationship Marketing." Jurnal Walisongo 19, no. 1 (2015).
Salleh, Marhanum Che Mohd. "Islamic Relationship Marketing Practice, Customer Satisfaction, and Retention: A Mediation Analysis." Australian Journal of Basic and Applied Sciences 8, no. April (2014): 51–55.
———. "Retaining Customers through Islamic Relationship Marketing Practice: Findings from Malaysian Takaful Industry." In AICIF, 1:99–117, 2014. http://www.eldis.org/vfile/upload/1/document/0708/DOC23587.pdf%0Ahttp://socserv2.socsci.mcmaster.ca/~econ/ugcm/3ll3/michels/polipart.pdf%0Ahttps://www.theatlantic.com/magazine/archive/1994/02/the-coming-anarchy/304670/%0Ahttps://scholar.google.it/scholar?
———. "The Practice of Islamic Relationship Marketing Among Takāful Agents and Its Effect on Customer Trust and Commitment." Semantic Scholar, 2014. https://www.semanticscholar.org/paper/The-practice-of-islamic-relationship-marketing-and-Salleh-Abdullah/955f4be15ff51ceab3837f75fa49e8a7b3908d98.
———. "The significant contribution of islamic relationship marketing practice in malaysian takaful industry towards determining customer gratitude, trust, and commitment." Asian Academy of Management Journal 21, no. January 2016 (2016): 171–207. https://doi.org/10.21315/aamj2016.supp.1.8.
Salleh, Marhanum Che Mohd, Nurdianawati Irwani Abdullah, dan Siti Salwani Razali. "Building Agent-Customer Relationship in the Takā Ful Industry : A Framework of Islamic Relationship Marketing." ISRA International Journal of Islamic Finance 4, no. 1 (2012): 81–97. https://doi.org/10.12816/0002737.
———. "The Relationship of Takaful Agents' Islamic Ethical Behaviour towards Customers' Satisfaction , Trust and Commitment : A Preliminary Analysis." Journal of Islamic Finance and Business Research 2, no. 1 (2013): 77–88.
Salleh, Marhanum Che Mohd, dan Abdullah Nurdianawati Irwani. "Developing a Model of Measuring Islamic Relationship Marketing Practice among Takaful Agents." In ISRA International Colloqium for Islamic Finance, 25, 2014.
Salleh, Marhanum Che Mohd, dan Riwan Ramli. "The Effect of Takaful Agents' Islamic Relationship Marketing Practice on Customer Satisfaction , Trust , and Commitment : An Empirical Study on 800 of Family Takaful Customers." In International Convention of Islamic Management, 1–13, 2013.
Shofiana, Lina. “Pengaruh Shariah Relationship Marketing Terhadap Loyalitas Nasabah Tabungan Simpanan Mulia KSPS BMT Logam Mulia Cabang Dawe Kudus.” Kudus: STAIN Kudus, 2017. http://repository.iainkudus.ac.id/1935/.
Sin, Leo Y.M., Alan C.B. Tse, Oliver H.M. Yau, Raymond P M Chow, Jenny S Y Lee, dan Lorett B Y Lau. "Relationship marketing orientation: Scale development and cross-cultural validation." Journal of Business Research 58, no. 2 SPEC.ISS. (2005): 185–94. https://doi.org/10.1016/S0148-2963(02)00493-9.
Sissah, Melly Harleni, dan Youdhi Prayogo. “Pengaruh Shariah Relationship Marketing Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Syariah Mandiri Kantor Cabang Jambi.” Jambi: UIN Sulthan Thaha Saifuddin, 2018.
Wilujeng Titi Setiasih. “Pengaruh Islamic Relationship Marketing (Irm) Dan Kepuasan Terhadap Loyalitas Nasabah (Studi Kasus pada KSPPS Hanada Quwais Sembada Kebasen),” 2019.
Yudiantoro, Deny, dan Didik Setiawan. “Pengaruh Shariah Relationship Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Word of Mouth Nasabah Bank Jatim Syari’ah Kediri.” An-Nisbah: Jurnal Ekonomi Syariah 07, no. 01 (2020): 273–301.