ENVIRONMENTAL-BALANCED SCORECARD DAN ETIKA BISNIS ISLÂM (Suatu Sintesis Manajemen Strategi dalam Persaingan Global)
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Abstract
Business activity is an integral part of economic discourse. Islamic economy system starts from ethical awareness. For its viability, a company runs an old fashioned-management, it is a material-prosperity attainmnet oriented. However, it results a social contradiction. In Islamic ethic, a business must combine material and moral indicators emphesizing profit and expediency harmonies. Islamic business must be on the basis of natural and human resources that is moved by a motivation of dynamic devotion. Thus, it is significant to have a management strategy that are religious, morality, and humanity oriented. Furthermore, the paradigm change that company goal maintaining the financial aspect change into social and environmental aspects is certain.
Key Words:
Manajemen srategis, etika, perusahaan, lingkungan, dan
Balanced Scorecard
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