Exertion of Cultures and Hegemonic Power in Banyuwangi: The Midst of Postmodern Trends
Abstract
This article aims to criticize the incorporation and commodification of Using cultures undergone by Abdullah Azwar Anas in Banyuwangi, East Java. To answer the problem, we analyze primary data from our field research and secondary data from online media related to AAA’s efforts to incorporate, articulate, and commodify Using cultures into various carnival programs (2011-2017) by applying theories of commodification, postmodernism, and hegemony. The result of this study shows that, driven by his desire to promote Using cultures globally in the midst of postmodern trends, since 2011 the government of Banyuwangi has created many carnivals and festivals, such as “Banyuwangi Ethno Carnival”, “Banyuwangi Beach Jazz Festival”, “Parade Gandrung Sewu”, and other various programs. Economically, the programs are idealized to support the regional economic growth through tourism activities, both for domestic and international tourists, by displaying traditional expressions with new styles and performances. Politically, the carnivals and festivals can support AAA efforts to negotiate its political concern in order to produce consensus.
Copyright (c) 2017 by KARSA. All right reserved
Downloads
References
Adorno, Theodor and Max Horkeimer. Dialectic of Elightenment. New York: Continuum, 1993.
Anagnostou, Yiorgos. “A critique of symbolic ethnicity: The ideology of choice?”. Ethnicites 9, No. 1 (March, 2009), 94-140.
Alcoff, Linda Martín, and Satya P. Mohanty. “Reconsidering Identity Politics: An Introduction”. Identity Politics Reconsidered, edited by Linda Martín Alcoff, Michael Hames-García, Satya P. Mohanty, and Paula M. L. Moya. New York: Palgrave Macmillan, 2006.
Ashley, David. “Postmodernism and Antifoundationalism”. Postmodernism and Social Inquiry, edited by David R. Dickens & Andrea Fontana. London: University College London Press, 1994.
Baudrillard, Jean. Simulacra and Simulation. Michigan: University of Michigan Press, 1995.
Bhabha, Homi K. The Location of Culture. London: Routledge, 1994.
Boggs, Carl. The Two Revolution: Gramsci and the Dilemmas of Western Marxism. Boston: South End Press, 1984.
Bryman, Alan. Disney and His Worlds. New York: Routledge, 1995.
Byrne, Eleanor and Martin McQuillan. Deconstructing Disney. London: Pluto Press, 1999.
Clarke, Simon. 2005. “The Neoliberal Theory of Society”. Neoliberalism: Critical Reader, edited by Alfredo Saad-Filho and Deborah Johnston. London: Pluto Press, 2005.
Comaroff, John L & Jean Comaroff. Ethnicity Inc. Chicago: Chicago University Press, 2009.
D’Cruz, Carolyn. Identity Politics in Deconstruction: Calculating with the Incalculable. Hampshire: Ashgate Publishing Limited, 2008.
Dicks, Bella. Culture on Display: The Production of Contemporary Visitability. London: Sage Publications, 2004.
Duménil, Gérard & Dominique Lévy. “The Neoliberal (Counter-)Revolution”. Neoliberalism: Critical Reader, edited by Alfredo Saad-Filho and Deborah Johnston, 9-19. London: Pluto Press, 2005.
England, Kim & Kevin Ward (eds). Neoliberalization: States, Networks and Peoples. Oxford: Blackwell Publishing, 2007.
Einstein, Mara. Brand of Faith: Marketing Religion in Commercial Age. New York: Routledge, 2008.
Gramsci, Antonio. Selections from the Prison Book. London: Lawrence and Whilshart, 1971
Gimenez, Martha E. “With a little class: A critique of identity politics”. Ethnicities, Vol 6, No. 3 (September, 2006), 423-439.
Featherstone. Consumer Culture and Postmodernism, 2nd Edition. London: Sage Publications, 2007.
Hall, Stuart. “Gramsci’s relevance for the study of race and ethnicity”. Stuart Hall, Critical Dialogue in Cultural Studies, edited by David Morley and Kuan-Hsing Chen. London: Routledge, 1996.
Harper, Phillip Brian. Framing the Margins: The Social Logic of Postmodern Cultuere. New York: Oxford University Press, 1994.
Harvey, David. A Brief History of Neoliberalism. New York: Oxford University Press, 2007.
Howard, M.C. and J.E. King. The Rise of Neoliberalism in Advanced Capitalist Economies A Materialist Analysis. New York:Palgrave Macmilan, 2008.
Howson, Richard and Kylie Smith. Hegemony: Studies in Consensus and Coercion. London: Routledge, 2008.
Huggan, Graham. The Postcolonial Exotic: Marketing the Margins. London: Routledge, 2001.
Hutcheon, Linda. The Politics of Postmodernism. London: Routledge, 1989.
Lyotard, Jean-François. The Postmodern Condition: A Report on Knowledge. Minneapolis: University of Minnesota Press, 1984.
Jameson, Fredric. The Cultural Turn: Selected Writings on the Postmodern 1983-1998. London: Verso, 1998.
Lapavitsas, Costas. “Mainstream Economics in the Neoliberal Era. In Neoliberalism: Critical Reader, edited by Alfredo Saad-Filho and Deborah Johnston. London: Pluto Press, 2005.
Malpas, Simon. The Postmodern. London: Routledge, 2005.
Nandy, Ashis. “A new cosmopolitanism: Toward a dialogue of Asian civilizations”. Trajectories: Inter-Asia Cultural Studies, edited by Kuan-Hsing Chen with Hsiu-Ling Kuo, Hans Hang and Hsu Ming-Chu. London: Routledge, 1998.
Nicholson, Linda. Identity Before Identity Politics. Cambridge: Cambridge University Press, 2008.
Palley, Thomas I. “From Keynesianism to Neoliberalism: Shifting Paradigms in Economics”. Neoliberalism: Critical Reader, edited by Alfredo Saad-Filho and Deborah Johnston. London: Pluto Press, 2005.
Sawyer, Paul. “Identity as Calling: Martin Luther King on War”. Identity Politics Reconsidered, edited by Linda Martín Alcoff, Michael Hames-García, Satya P. Mohanty, and Paula M. L. Moya. New York: Palgrave Macmillan, 2006.
Turner, Rachel. S. Neo-Liberal Ideology: History, Concepts and Policies. Edinburgh: Edinburgh University Press, 2008.
The journal operates an Open Access policy under a Creative Commons Non-Commercial Share-Alike license. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.