POLA KOMUNIKASI KELOMPOK PETANI TEMBAKAU MADURA SEBAGAI BASIS PENYUSUNAN KEBIJAKAN PEMBERDAYAAN EKONOMI POLITIK
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Abstract
Penelitian ini meneliti tentang pola komunikasi kelompok petani tembakau di 3 (tiga) wilayah sentra penghasil tembakau di Madura, yaitu Sampang, Pamekasan dan Sumenep. Selain itu juga meneliti tentang bagaimana kebijakan pemberdayaan ekonomi politik petani tembakau di Madura. Penelitian ini menggunakan teori komunikasi kelompok, ekonomi politik dan kebijakan publik. Paradigma penelitian yang digunakan interpretif, jenis penelitian kualitatif, metode penelitian deskriptif dan instrumen penelitian observasi terlibat, wawancara dan FGD. Pola komunikasi kelompok petani tembakau terbentuk melalui tiga isu yaitu, pengadaan bibit, pupuk dan pemasaran. Opinion leader dalam komunikasi kelompok adalah klebun, pengurus pembibitan, pedagang pupuk dan juragan/bandhol.
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