Optimalisasi Pemanfaatan Media Instagram dalam Meningkatkan Hubungan Orangtua dan Sekolah Di Kelompok Bermain Al-Azkia Purwokerto
Abstract views: 426
,
PDF downloads: 445
Abstract
In the digital age 4.0, the use of social media for educational purposes needs to be done by educational institutions. Thus, the process of communication and coordination can occur optimally. The purpose of this research is to study the use of Instagram media in KB Al-Azkia. The Al-Azkia KB Public Relations Section carries out management that starts from the planning, implementation and evaluation relating to the use of Instagram media. This research is a qualitative research based on field research. The study was conducted at KB Al-Azkia by obtaining data through observation, interviews and documentation relating to the use of Instagram media. The data validity test is done by triangulation techniques by comparing interview data with observations on Instagram media. The results showed that: firstly, the utilization of the Instagram media began to introduce the Al-Azkia KB institution to the public, so that it could attract students to study there. Secondly, as time goes by, Instagram media is used to report activities to parents and students' assignment results, which they then provide feedback in the form of comments or likes. In this case, the relationship between school and parents of students is increasing Third, management in utilizing Instagram media runs with both starts from the planning, implementation and evaluation. Fourth, KB al-Azkia in uploading photos is always accompanied by good and interesting literacy in Instagram media. Fifth, KB Al-Azkia also utilizes features on Instagram, such as hashtags / labels, geotaging, aroba and photo editing
Downloads
References
Albi Anggito, J. S. (2018). Metodologi penelitian kualitatif (Vol. 1). Sukabumi: CV Jejak.
Hakim, M. N. (2019). Manajemen Hubungan Masyarakat Dalam Mengembangkan Lembaga Pendidikan (Studi Kasus di SMK Negeri 1 Dlanggu Mojokerto). Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 4(1), 121–139.
Mahendra, B. (2017). Eksistensi Sosial Remaja Dalam Instagram (Sebuah Perspektif Komunikasi). Jurnal Visi Komunikasi, 16(1), 151.
Maimunah, M., & Mardiah, M. (2019). Peranan Hubungan Masyarakat Di Sekolah. Al-Afkar : Jurnal Keislaman & Peradaban, 7(2), 81–103. https://doi.org/10.32520/AFKAR.V7I2.256
Mesiono. (2017). Manajemen Pendidikan Raudhatul Athfal (RA) Pengantar Teori dan Praktik. Jakarta: Prenada Media Group.
Munastiwi, E. (2018). Manajemen Ekstrakurikuler Pendidikan Anak Usia Dini (PAUD). MANAGERIA: Jurnal Manajemen Pendidikan Islam, 3(2), 369–.
Munastiwi, E. (2019). Manajemen Lembaga PAUD Untuk Pengelola Pemula.Yogyakarta: CV. Istana Agency.
Mustafa, Pinton Setya Dkk. (2020). Metodologi Penelitian Kuantitatif, Kualitatif, dan Penelitian Tindakan Kelas.Malang: Universitas Negeri Malang
Nurfazira, & Afriansyah, H. (2019). Artikel Administrasi Hubungan Sekolah dan Masyarakat. 1. INA-Rxiv Papers. Retrieved August 6, 2021. https://doi.org/10.31227/OSF.IO/FHNWZ
Puspitasari, R. (2016). Kontribusi Empirisme Terhadap Pendidikan Ilmu Pengetahuan Sosial. Edueksos : Jurnal Pendidikan Sosial & Ekonomi, 1(1).
Raco, J. (2018). Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya. OSF Preprints.Retrieved August 6, 2021.https://doi.org/10.31219/OSF.IO/MFZUJ
Rohmah, L. N. (2019). Pengaruh Instagram Online Store Dan Konformitas Terhadap Gaya Hidup Konsumtif Mahasiswa Di Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 7(3).
Rukin. (2019). Metodologi Penelitian Kualitatif. Sulawesi Selatan Yayasan Ahmar Cendekia Indonesia.
Sholihah, T. (2018). Strategi Manajemen Humas Dalam Menciptakan School Branding Pada Sekolah Islam Terpadu. J-MPI (Jurnal Manajemen Pendidikan Islam), 3(2), 72–84.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung: Alfabeta.
Sulfemi, W. B. (2019). Manajemen Kurikulum Di Sekolah. INA-Rxiv. Retrieved August 6, 2021. https://doi.org/10.31227/OSF.IO/9A7YR
Tap MPR Nomor ll/MPR/1993 tentang Garis-garis Besar Haluan Negara (GBHN). (1993). Bina Pustaka Tama. (n.d.).
Yusuf. (2017). Naik 100 Juta, Berapa Jumlah Pengguna Instagram Sekarang? KOMPAS.com. Retrieved May 22, 2020, from https://tekno.kompas.com/read/2017/09/29/06304447/naik-100-juta-berapa-jumlah-pengguna-instagram-sekarang.
-
The journal operates an Open Access policy under a Creative Commons 4.0 International license. The terms of the license are:
Share— copy and redistribute the material in any medium or format
Adapt— remix, transform, and build upon the material for any purpose, even commercially.
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons License.that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal
2. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Kiddo is licensed under a Creative Commons
n Access).
