Pemberdayaan Pelaku Usaha Rengginang melalui Peningkatan Kualitas Pengemasan dan Pemasaran Secara Online di Desa Kaduara Barat Pamekasan
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Abstract
The purpose of writing this devotional article is to participate in improving the empowerment of the economic community through the creative economy by improving quality (packing) and online marketing to attract consumer interest in order to maintain the stability of production and marketing of rengginag products from Kaduarah Barat village, Pamekasan district in the midst of the COVID-19 virus pandemic. 19 experienced production capacity and quality. The method used by the author is to use the Participatory Rural Appraisal (PRA) method and Participatory Action Research while participating in the 30-days Course of Community Engagement (Kuliah Pengabdian Masyarakat) IAIN Madura by conducting visits and mentoring how to do packaging and online marketing to business actors. This activity is expected to be able to help the community, especially Micro, Small and Medium Enterprises (MSME) of Rengginang business actors in West Kadurah village to be more creative and more productive in running their business and continue to produce as before so that the community's economy is stable. The results of the activities are expected to create stable business production and tend to increase after previously experiencing a decline in production stability due to the covid-19 virus pandemic.
[Tujuan dari penulisan artikel pengabdian ini untuk turut serta dalam meningkatkan pemberdayaan masyarakat ekonomi melalui ekonomi kreatif dengan peningkatan kualitas (packing) dan pemasaran secara online untuk menarik minat konsumen guna menjaga stabilitas produksi dan pemasaran produk rengginang dari desa Kaduarah Barat kabupaten Pamekasan ditengah pandemi virus covid-19 mengalami kapasitas dan mutu produksi. Metode yang dipakai oleh penulis adalah dengan menggunakan pendekatan metode Participatory Rural Appraisal (PRA) dan Partisipation Action Riset selama mengikuti Kuliah Pengabdian Masyarakat (KPM) Mandiri IAIN Madura selama 30 hari dengan melakukan kunjungan dan pedampingan bagaimana melakukan pengemasan dan pemasaran online kepada pelaku usaha. Dari kegiatan ini diharapkan mampu membantu masyarakat utamanya UMKM/ Pelaku usaha rengginang di desa Kadurah Barat menjadi lebih kreatif dan lebih produktif dalam menjalankan usahanya dan tetap melakukan produksi seperti sebelumnya sehingga perekonomian masyarakat yang stabil. Hasil dari kegiatan diharapkan tercipta produksi usaha yang stabil dan cenderung meningkat setelah sebelumnya mengalami penurunan kestabilan produksi akibat pandemic virus covid-19]
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