Studi Penggunaan Media Sosial sebagai Wadah Penyelenggaraan Demokrasi oleh Mahasiswa Institut Teknologi Bandung

Bilqis Naura Safira Rizam Rizam; Ar Ryan Shifa Izzati; Chrisella Naomi; Antonius Hansel Kartagunawan

doi:10.19105/ejpis.v4i1.5319

Bilqis Naura Safira Rizam Rizam Institut Teknologi Bandung
Ar Ryan Shifa Izzati Institut Teknologi Bandung
Chrisella Naomi Institut Teknologi Bandung
Antonius Hansel Kartagunawan Institut Teknologi Bandung

https://doi.org/10.19105/ejpis.v4i1.5319

Abstract views: 401 ,

PDF downloads: 815

Keywords: Indonesia

Abstract

Active users of social media are young people aged 18-29 years. Part of the community included in this group are college students. College students use social media to obtain and disseminate informations. Occasionally, social media is used to convey political opinions on campus or country issues. Therefore, this study was conducted to determine the use and the effectiveness of social media in voicing internal and national issues by college students. The subjects of this study were students of the Bandung Institute of Technology (ITB) who are active members of the Kabinet Keluarga Mahasiswa (KM), Himpunan Mahasiswa Jurusan (HMJ), and Unit Kegiatan Mahasiswa (UKM). The research was conducted using qualitative methods and data obtained by survey methods and literature study. This study aims to determine the role and effectiveness of social media in implementing democracy and optimizing its use. This study is the first to examine the use of social media in democratic practices by Indonesian college students. Therefore, this research is expected to provide an overview of the use of social media by college students as well as ways to increase the effectiveness of their use.

Downloads

Download data is not yet available.

References

Abdullahi, D., Baba, Y. T., & Musa, A. (2017). Thuggery of Liberation and Election in Kebbi State. International Journal of Social and Administrative Sciences, 2(1), 8–14.

Akbar, I. (2016). Demokrasi Dan Gerakan Sosial (Bagaimana Gerakan Mahasiswa Terhadap Dinamika Perubahan Sosial). Jurnal Wacana Politik, 1(2), 107–115.

Barnidge, M., Huber, B., de Zuniga, H. G., & Liu, J. H. (2018). Social media as a sphere for “risky” political expression: A twenty-country multilevel comparative analysis. The International Journal of Press/Politics, 23(2), 161–182.

Baumgartner, J. C., & Morris, J. S. (2009). MyFaceTube Politics: Social Networking Web Sites and Political Engagement of Young Adults. Social Science Computer Review, 28(1), 24–44. https://doi.org/10.1177/0894439309334325

Bekkers, V., Beunders, H., Edwards, A., & Moody, R. (2011). New media, micromobilization, and political agenda setting: Crossover effects in political mobilization and media usage. The Information Society, 27(4), 209–219.

Chen, H.-T., Chan, M., & Lee, F. L. F. (2016). Social media use and democratic engagement: A comparative study of Hong Kong, Taiwan, and China. Chinese Journal of Communication, 9(4), 348–366.

de-Zúñiga, H. G., Huber, B., & Strauß, N. (2018). Social media and democracy. El Profesional de La Información (EPI), 27(6), 1172–1180.

Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the internet age. Mit Press.

Enli, G., & Simonsen, C.-A. (2018). ‘Social media logic’meets professional norms: Twitter hashtags usage by journalists and politicians. Information, Communication & Society, 21(8), 1081–1096.

Gil de Zúñiga, H., & Bachmann, I. (2013). Expressive vs. consumptive blog use: Implications for interpersonal discussion and political participation.

Jamil, A., Rekarti, E., Briandana, R., & Audinna, S. (2019). The role of social media hashtags in political promotions: mediating role of supply chain communication. International Journal of Supply Chain Management, 8(6), 181–188.

Juniarto, D. (2016). Menyoal Demokrasi Digital di Indonesia. Jurnal Dialog Kebijakan Publik, 22, 28–35.

Krallman, A., Pelletier, M. J., & Adams, F. G. (2016). @Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram BT - Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? (K. K. Kim (ed.); pp. 557–561). Springer International Publishing.

Kumar, V., & Mirchandani, R. (2013). Increasing the ROI of social media marketing. IEEE Engineering Management Review, 41(3), 17–23.

Kusumawati, K. (2010). Jurnal penelitian Analisis pemakaian gaya bahasa pada iklan Produk kecantikan perawatan kulit wajah Di televisi.

Loader, B. D., & Mercea, D. (2012). Social media and democracy.

Milovanovic, D., & Ivanisevic, L. (2014). Infographics as a marketing communication tool. New Business Models and Sustainable Competitiveness, 266–273.

Pandrianto, N., & Sukendro, G. G. (2018). Analisis strategi pesan content marketing untuk mempertahankan brand engagement. Jurnal Komunikasi, 10(2), 167–176.

Pearce, K. E., & Kendzior, S. (2012). Networked authoritarianism and social media in Azerbaijan. Journal of Communication, 62(2), 283–298.

Risdiawati, D. (2020). Urgensi Literasi Media Terhadap Pola Pikir Masyarakat. ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial Dan Ilmu-Ilmu Sosial, 2(2), 231–244.

Romero, D. M., Meeder, B., & Kleinberg, J. (2011). Differences in the mechanics of information diffusion across topics: idioms, political hashtags, and complex contagion on twitter. Proceedings of the 20th International Conference on World Wide Web, 695–704.

Saxton, G. D., Niyirora, J., Guo, C., & Waters, R. (2015). # AdvocatingForChange: The strategic use of hashtags in social media advocacy. Advances in Social Work, 16(1), 154–169.

Seongyi, Y., & Woo-Young, C. (2011). Political participation of teenagers in the information era. Social Science Computer Review, 29(2), 242–249.

Sharma, A., Bhosle, A., & Chaudhary, B. (2012). Consumer perception and attitude towards the visual elements in social campaign advertisement. IOSR Journal of Business and Management (IOSRJBM), 3(1), 6–17.

Skoric, M. M., Zhu, Q., & Pang, N. (2016). Social media, political expression, and participation in Confucian Asia. Chinese Journal of Communication, 9(4), 331–347. https://doi.org/10.1080/17544750.2016.1143378

Small, T. A. (2011). What the hashtag? A content analysis of Canadian politics on Twitter. Information, Communication & Society, 14(6), 872–895.

Sunstein, C. R. (2018). Is social media good or bad for democracy. SUR-Int’l J. on Hum Rts., 27, 83.

Tugtekin, E. B., & Koc, M. (2020). Understanding the relationship between new media literacy, communication skills, and democratic tendency: Model development and testing. New Media & Society, 22(10), 1922–1941.

Unwin, T. (2012). Social media and democracy: critical reflections. Background Paper for Commonwealth Parliamentary Conference, Colombo.

Valenzuela, S. (2013). Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American Behavioral Scientist, 57(7), 920–942.

Xenos, M., Vromen, A., & Loader, B. D. (2014). The great equalizer? Patterns of social media use and youth political engagement in three advanced democracies. Information, Communication & Society, 17(2), 151–167.

Yoo, W. (2019). How risk communication via Facebook and Twitter shapes behavioral intentions: The case of fine dust pollution in South Korea. Journal of Health Communication, 24(7–8), 663–673.