ONLINE-BASED PROMOTION MODEL IN RECRUITING OUTSTANDING NEW STUDENTS

  • Kacung Wahyudi State Islamic Institute of Madura
  • Badrus Soleh State Islamic Institute of Madura
Abstract views: 126 , PDF ENGLISH downloads: 127
Keywords: Promotion Model, Achievement, Online, Admission of new students

Abstract

In this very competitive era of globalization, marketing is likened to the heartbeat for the continuity of educational institutions engaged in services. Promotion is one of the important activities that must be carried out by an institution to maintain its survival in order to develop and achieve the expected goals. The results of this study indicate that: First, the initial design of the promotion model in the form of advertising in the selection of new high achieving students online at MAN 2 Pamekasan started with a meeting to form a committee appointed to prepare everything in implementation. Second, the implementation of online promotional advertising features that are carried out in the selection of new outstanding students based on online using website media and WhatsApp in the registration process. And using website media, Facebook, Instagram, WhatsApp, and YouTube in promoting it. Third, the results of the promotion in selecting new outstanding students based online at MAN 2 Pamekasan got the best students as many as 222 students, and will be placed according to the interests of the students themselves. The 222 students were judged by the number of championships won and the level of championship they had.

Downloads

Download data is not yet available.

References

Ahmadi, Rulam. Pengantar Pendidikan, Yogyakarta: Ar-Ruzz Media, 2015.

Ansar, Nurdian Ramadhani. Ratmawati T, Andi Wahed, “Implementasi Manajemen Penerimaan Peserta Didik Baru Berbasis Online di SMK Negeri 6 Makassar,” Jurnal Dinamika Manajemen Pendidikan, Vol.4, no. 1 (2019).

Ansar, Nurdian Ramadhani. Ratmawati T, Andi Wahed, “Implementasi Manajemen Penerimaan Peserta Didik Baru Berbasis Online di SMK Negeri 6 Makassar,” Jurnal Dinamika Manajemen Pendidikan, Vol.4, no. 1 (2019).

Badrudin, Manajemen Peserta Didik, Jakarta: PT INDEKS, 2014.

Darmawan, Agustinus Hari Budi. “Pengaruh Promosi Terhadap Jumlah Pendaftar Calon Siswa Baru”, Skripsi, Universitas Sanata Dharma, Yogyakarta, 2007.

Fatkuroji, “Desain Model Manajemen Pemasaran Berbasis Layanan Jasa Pendidikan pada MTs Swasta Se-Kota Semarang,” Jurnal Pendidikan Islam, Vol.9, No.1, April 2015.

Hidayat, Ara dan Imam Machali, Pengelolaan Pendidikan: Konsep, Prinsip dan Aplikasi dalam Mengelola Sekolah dan Madrasah, Bandung: Putaka Educa, 2010.

Jahari, Jaja. Heri Khoiruddin, Hany Nurjanah, “Manajemen Peserta didik,” Islamic Education Manajemen 3 (2) (2018) 170-180, DOI:1015575/isema.v3i2.5009.

Kusuma, Muhammad Halim. Sabar Narimo, Wafrotur arohmah, “Strategi Pemasaran Penerimaan Peserta Didik Baru di SMK Muhammadiyah 2 Jatinom Klaten,” Naskah Publikasi, 2016.

Meidianto, Gresi Alun, Ismet Basuki, and Sri Setyowati. 2022. “STRATEGI PEMASARAN KEMITRAAN PADA SEKOLAH VOKASIONAL SWASTA DI MASA PANDEMI COVID-19 UNTUK MENINGKATKAN PENDAFTARAN PESERTA DIDIK BARU (ADMISSION OF NEW STUDENTS (PPDB)) TAHUN AJARAN 2021/2022”. Re-JIEM (Research Journal of Islamic Education Management) 5 (1), 13 - 31. https://doi.org/10.19105/re-jiem.v5i1.6291.

Moleong, Lexy J. Metodologi Penelitian Kualitatif, Bandung: PT. Remaja Rosdakarya 2014.

Mulyono, Manajemen Administrasi & Organisasi Pendidikan, Jogjakarta: Ar-Ruzz Media, 2010.

Nurmalasari, Neneng, and Imas Masitoh. 2020. “MANAJEMEN STRATEGIK PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL DI MADRASAH ALIYAH YAYASAN PONDOK PESANTREN BABAKAN JAMANIS PARIGI PANGANDARAN”. Re-JIEM (Research Journal of Islamic Education Management) 3 (2), 120-28. https://doi.org/10.19105/re-jiem.v3i2.3908.

Sapardan, Dadang A. Pendidikan dalam Pusaran Pandemi Covid-19, Bandung NEWSROOM, 2022.

Sary, Yessy Nur Endah. Buku Mata Ajar Evaluasi Pendidikan, Yogyakarta: Deepublish, 2018.

Solekhan, Rancang Bangun Website Sekolah Sebagai Media Interaksi Yang Lebih Komprehensif Antara Sekolah Dengan Masyarakat, jurnal sains dan teknologi, vol 5 no 2, Desember 2012.

Solekhan, Rancang Bangun Website Sekolah Sebagai Media Interaksi Yang Lebih Komprehensif Antara Sekolah Dengan Masyarakat, jurnal sains dan teknologi, vol 5 no 2, Desember 2012.

Suking, Arifin. “Sistem Penerimaan Siswa Baru di Sekolah Efektif”, PROSIDING Agustus, 2015.

T Antow, Angelina F. “Pengaruh Layanan Online Shop (Belanja Online) Terhadap Konsumerisme Siswa SMA Negeri 9 Manado”, E-jurnal Acta Diurna, vol 5 no 3, 2016.

Wardhana, Ardiyanto. “Strategi Promosi Penerimaaan Siswa Baru (Studi Kasus SMK Kesehatan Cipta Bhakti Husada Yogyakarta),” CHANNEL, Vol.6, no.1 (April 2018).

Wijaya, David. Pemasaran Jasa Pendidikan, Jakarta: Bumi Aksara, 2016.

Published
2023-05-29
How to Cite
Wahyudi, Kacung, and Badrus Soleh. 2023. “ONLINE-BASED PROMOTION MODEL IN RECRUITING OUTSTANDING NEW STUDENTS”. Re-JIEM (Research Journal of Islamic Education Management) 6 (1), 86-97. https://doi.org/10.19105/re-jiem.v6i1.8797.
Section
Articles